Women's Upland Network Founder
Chloe Thornton
Marketing, The Heather Trust
Background and Career to date
After moving to Scotland nearly eight years ago, I began working professionally in the rural sector, taking on roles focused on marketing, events, and project management.
I now work within the upland and conservation space as Marketing, Events & Digital Manager with The Heather Trust. I live on an estate in Highland Perthshire, where I see first-hand the positive impact that well-managed heather moorlands have on wildlife, local communities, and the wider landscape. This daily connection fuels my commitment to supporting, promoting, and advocating for rural pursuits and the upland management sector as a whole.
Please describe why the uplands are important to you?
I have always had a passion for the outdoors, and particularly for wild spaces. The uplands represent a vast and unique habitat—one of the rarest in the world—and they provide significant environmental, social, and economic benefits. I believe we have a real opportunity, and responsibility, to protect and enhance these landscapes for future generations.
I am also deeply connected to the way of life that comes with living and working in rural areas. There is something incredibly special about being out in the spring and witnessing new life emerging, particularly seeing red-listed species thrive in well-managed environments.
What inspired you to become a founder of the Women’s Upland Network (WUN)?
Having worked in a traditionally male-dominated sector for the past eight years, I’ve seen a noticeable and encouraging shift, with more women entering the industry and building successful, meaningful careers. Throughout my journey, I’ve met some incredibly inspiring women, colleagues, collaborators, and friends, who are doing brilliant work across the uplands.
The idea behind the Women’s Upland Network came from a desire to bring these individuals together, to celebrate their contributions, and to create a supportive space for others to connect, share ideas, and grow. It’s about increasing visibility, encouraging collaboration, and opening up more opportunities for women within the sector.
What does the success of the WUN looks like for you?
Success, to me, is about building a strong, supportive network that brings women together from across the upland sector. It’s about creating opportunities for individuals to develop their careers, share knowledge and expertise, and inspire others to enter the industry.
Ultimately, I’d like to see WUN play a meaningful role in shaping a more inclusive, connected, and forward-thinking upland community.
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